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Do you want to understand how the new generation will revolutionize agribusiness in Brazil in 2025?

Download the free exclusive e-book with unpublished data and gain a competitive edge in the industry.

Buying behavior

Which channels and content currently influence Millennials and Gen Z decision-making in agribusiness?

Practical strategies

How to adapt your offer and communication to this audience?

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What you’ll learn:

1

Understand the new consumer

Here’s what you’ll find:

  • How Millennials and Gen Z make purchasing decisions in the field;

  • Channels and content formats that truly engage;

  • Emotional and rational factors influencing investments.

2

Exclusive data & infographics

Key highlights:

  • Survey with over 500 young rural entrepreneurs;

  • Clear visuals on tech adoption (drones, apps, IoT);

  • Year-over-year comparison: trends from 2020 to 2025.

3

Actionable strategies to apply now

How to use it in your business:

  • 5-step implementation roadmap;

  • Success stories with ROI above 20%;

  • “Next steps” checklist to speak their language.

65% of young rural entrepreneurs say they prefer 100% digital solutions — and you can’t afford to fall behind.

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In this exclusive study, you’ll discover:

  • The values and lifestyles of young rural producers

  • How they engage with technology, social media, and artificial intelligence in agriculture

  • Their behavior toward sales channels and the “Amazonization” of agribusiness

  • The impact of sustainability (ESG) on decision-making in the field

©2025 Ag4UP. All rights reserved.

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