Led by those shaping the future of agribusiness

Behind every strategy, negotiation, or transaction executed by Ag4UP, there is a team of partners with decades of experience, global vision, and deep expertise across the agricultural value chain. They don’t just advise — they structure, unlock, and accelerate growth with clarity, discipline, and measurable impact.

Our Experts

Experts with global agribusiness experience — ready to guide your expansion, structure your next move, or execute high-stakes transformations with technical depth and strategic precision.

Founder & CEO

João Rebequi — Founder & CEO

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Founder & Head of Legal

Rafael Sperotto — Founder & Head of Legal

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Partner & Chief Revenue Officer (CRO)

Julio Bravo — Partner & Chief Revenue Officer (CRO)

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Brazil Managing Director

Vinicius Correa — Partner & Brazil Managing Director

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US Managing Director & Head of Global M&A

Pedro Serrajordia — Partner, US Managing Director & Head of Global M&A

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Irrigation That Transforms Lives: A Side of Africa You Probably Don’t Know

Brazil’s Ag4UP and Africa’s join forces to innovate agribusiness through irrigation systems capable of driving entire local economies.Ag4UP has the privilege of working with innovative clients around the world, driving the modernization of agribusiness through technology and strategic solutions. One of the most inspiring examples of this impact is in Africa, where is proving that irrigation is the key to transforming the lives of smallholder farmers—who are increasing crop yields by up to 300% and reducing water usage by 80%—with just the push of a button.In Brazil and the United States, irrigation is already a well-established practice on farms. However, in many regions of the world, small producers still struggle to secure access to water. has revolutionized this reality by developing an integrated, plug-and-play solar-powered irrigation solution that now benefits over 51,000 smallholder farmers across Africa.The initiative not only improves food security and increases farm productivity but also transforms lives and boosts local economies. ’s model reinforces the importance of technology and innovation in democratizing access to irrigation, enabling small farmers to build a more sustainable and predictable future.

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