Want to understand how the new generation will revolutionize agribusiness in Brazil?

Baixe grátis o e-book exclusivo com dados inéditos e garanta vantagem competitiva no setor.

Practical strategies

How can you adapt your offerings and communication for this audience?

Buying behavior

What channels and content influence the decisions of Millennials and Gen Z in the field today?

What you will learn:

Created for executives, investors, and agribusiness leaders, Ag Briefing summarizes scattered data into quick and actionable content.

Understanding the new consumer

What you'll find here:

  • How Millennials and Gen Z make purchasing decisions in the field;
  • Communication channels and formats that truly engage;
  • Emotional and rational factors that influence investments.

Exclusive data & infographics

Key highlights:

  • Research involving more than 500 young rural entrepreneurs;
  • Clear charts on technology adoption (drones, apps, IoT);
  • Comparativo ano a ano: tendências de 2020 a 2025

Practical actions to implement now

How to use it in your business:

  • 5-step implementation roadmap;
  • Success stories with ROI above 20%;
  • Checklist of "next steps" to speaking the same language.

Don't waste time. Speak to an Ag4UP specialist now.

Decide with confidence, execute with clarity.

At Ag4UP, each project is guided by strategy and reliable data, conducted with transparency, and delivering results that strengthen companies, investors, and producers in agriculture.

Learn more

65% of young rural entrepreneurs say they prefer 100% digital solutions, and you can't afford to be left behind.

Download now

Blog

Stay ahead of the next ag cycle with data-driven insights, field-tested playbooks, and bold ideas from our team.

Office

Irrigation That Transforms Lives: A Side of Africa You Probably Don’t Know

Brazil’s Ag4UP and Africa’s join forces to innovate agribusiness through irrigation systems capable of driving entire local economies.Ag4UP has the privilege of working with innovative clients around the world, driving the modernization of agribusiness through technology and strategic solutions. One of the most inspiring examples of this impact is in Africa, where is proving that irrigation is the key to transforming the lives of smallholder farmers—who are increasing crop yields by up to 300% and reducing water usage by 80%—with just the push of a button.In Brazil and the United States, irrigation is already a well-established practice on farms. However, in many regions of the world, small producers still struggle to secure access to water. has revolutionized this reality by developing an integrated, plug-and-play solar-powered irrigation solution that now benefits over 51,000 smallholder farmers across Africa.The initiative not only improves food security and increases farm productivity but also transforms lives and boosts local economies. ’s model reinforces the importance of technology and innovation in democratizing access to irrigation, enabling small farmers to build a more sustainable and predictable future.

Read more
See all articles

Access the exclusive study on Millennials and Gen Z in the field for free

Tell us a bit about your goals. We will connect you with the right Ag4UP member to schedule a call and map the best path to results.

By submitting the form you agree to our Privacy Policy.