About AG4UP
An agribusiness strategy and intelligence company.
AG4UP connects market intelligence, strategy, capital, and execution to help agribusiness leaders make better decisions, with a global perspective and deep roots in the U.S. and Brazil.
Why we exist
The hardest decisions deserve more than guesswork.
Agribusiness leaders and investors face high-stakes calls, where to grow, where to allocate capital, how to enter a market. AG4UP exists to turn those questions into clear, well-supported decisions. In a market where anyone can access data, our advantage is what data alone cannot provide: real operating experience, disciplined analysis, and a network spanning Brazilian, U.S., and international agribusiness. We bring the strategy, the capital lens, and the intelligence to the same table.
How we work
A disciplined path from question to decision.
01
Understand
We define the real decision and the criteria for a good outcome.
02
Ground it in intelligence
We bring market data, sector knowledge, and primary conversations to the question.
03
Shape the strategy
We design the route, growth, market-entry, positioning, or a capital decision, and pressure-test it.
04
Support the decision
We provide the analysis, options, and decision support to move with confidence.
Core capabilities
Strategy, capital, and intelligence, together.
Three connected capabilities that most firms keep apart.
Market Intelligence
Tailored research and market analysis across global agribusiness markets.
Learn more
By the numbers
Experience across global agribusiness.
100+
Years of combined agribusiness experience
40+
Transactions supported or completed by the team
65+
Companies monitored
BR-US
Presence in Brazil and the United States
Where we are
On the ground in the U.S. and Brazil.
Offices and team in the United States and Brazil, working with clients across international markets.
United States
2nd Floor, 20603 Elkhorn Dr, Elkhorn, NE 68022
Brazil
Rua Caeté, 246, Vila Assunção, Porto Alegre – RS
Leadership
The partners and specialists behind every engagement.
João Rebequi
Founder & CEO
Omaha, US
25 years in agribusiness at John Deere, CNH, and Valmont. Closed 20+ M&A transactions. Focuses on international business and cross-border growth.
Rafael Sperotto
Founder & Head of Legal
Porto Alegre, BR
Agribusiness lawyer since 2000 with 20+ completed transactions. Specializes in governance, taxation, and cross-border operations. Leads legal strategy in Brazil.
Julio Bravo
Partner & Chief Revenue Officer
Iowa, US / Brazil
Agribusiness operator since 2002 and founder of AgroBravo. Advisor, investor, and professor at Iowa State University. Leads go-to-market and partnerships.
Vinicius Correa
Partner & Brazil Managing Director
Brazil
Nearly 10 years in supply chain at John Deere: SAP PP/APO, logistics optimization, strategic sourcing, and working-capital improvement. Runs Brazil operations.
Alexandre Garcia
Partner & LATAM Business Development Specialist
Leads Latin America business development for AG4UP.
Mathias Boettcher
Partner & Technology, AI & Business Transformation Specialist
Leads technology, AI, and business transformation for AG4UP.
Greici Parisoto
Agribusiness Intelligence Specialist
Brazil / USA
Agronomist Engineer with a Master's in Agribusiness and a PhD in progress in Agricultural Systems Engineering. 11+ years in market analysis across Brazil and the US.
The full roster, roles, and biographies live on our team page.
Stay informed with the latest market intelligence, articles, and reports from AG4UP.
Strategy, capital, and market signals, no noise. Unsubscribe anytime.
