Agribusiness Strategy · Capital · Intelligence
Turn complex agribusiness decisions into clear, confident action.
Agribusiness decisions shouldn’t rest on guesswork. AG4UP turns complex market, capital, commercial, and strategic questions into clear, actionable decisions for leaders and investors across global agribusiness markets.
What We Do
Advisory and execution, backed by intelligence.
AG4UP provides strategic, commercial, and capital-allocation advisory for agribusiness. Technology and AI are supporting capabilities across the work, not the whole of it.
Strategic Advisory
Challenge
Ambitious moves without a de-risked route.
What we do
Growth, market-entry, and commercial strategy shaped by operators.
Outcome
A clear, defensible plan you can execute.
Capital Allocation
Challenge
Where to deploy capital for the best risk-adjusted return.
What we do
Strategic capital-allocation advisory and investment decision support.
Outcome
Confident, well-diligenced allocation decisions.
Market Intelligence
Challenge
Decisions outrunning the evidence.
What we do
Tailored research and market analysis across global agribusiness markets.
Outcome
Decisions grounded in current, curated intelligence.
Our Flagship
Capital allocation, from thesis to decision.
Strategic capital-allocation advisory and investment decision support, opportunity assessment, commercial and market due diligence, and scenario analysis, led by operators. This is advisory and decision support, not regulated financial services.
Buy-Side
Sourcing and assessing the right opportunity.
Sell-Side
Preparing and positioning a considered exit.
Investment Readiness
Fundraising strategy and diligence posture.
Due Diligence
Commercial and market due diligence across markets and geographies.
Why AG4UP
Operators who have done the work.
Senior time is not delegated. These proof points reflect the combined experience of the team across Brazilian, U.S., and cross-border agribusiness.
100+
Years of combined agribusiness experience
40+
Transactions supported or completed by the team
65+
Companies monitored
BR-US
Presence in Brazil and the United States
Leadership
Every engagement is led by a partner.
João Rebequi
Founder & CEO
Rafael Sperotto
Founder & Head of Legal
Julio Bravo
Partner & Chief Revenue Officer
Vinicius Correa
Partner & Brazil Managing Director
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