Founder’s message: Throughout my almost 30 years of experience in the Ag Business sector, including working for publicly traded companies (NYSE), I have observed many challenges to the industry resulting from the lack of good source of information. According to the United Nations, despite agriculture being one of the oldest segments of the global economy, only 11% of the world's population is directly involved in food production for the remaining 89%, a gap that is even larger in major urban areas where the most important decisions are made.

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In addition, as a Private Pilot, I learned that aviation and business have many similarities.  I have brought this spirit into my company because in Aviation, advice and experience are valued more than anything else, and every pilot needs to be prepared for any cross-country flight using all the information available.

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As a result, AG4UP was formed to assist the AG industry in addressing the gap between experience and information, helping them to navigate and make better business decisions. Through our four instruments, our purpose is to help businesses and investors navigate the agricultural business landscape. Regardless of what you need, we will be able to help you take off and land safely with your business and investments.